This project presents the branding and packaging design for Sugaroo, a cafe and patisserie specializing in handmade sweets. The design embraces a playful yet elegant aesthetic, using a purple color palette combined with charming, minimalistic illustrations of delicious cakes and pastries. The detailed, whimsical artwork adds a sense of delight and craftsmanship, making the packaging both visually appealing and inviting. The typography choice enhances the refined yet friendly identity of the brand, ensuring a memorable and joyful experience for customers.
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